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Articles on:
Segmentation
Learn how to create customer cohorts based on shared attributes
How to create segments
Not all people on your email lists are in the same stage. For your emails to be effective, they need to be relevant and contextual, and fit right into the journey your shopper undergoes. What stage of their purchasing journey are they in? Where are they coming from? What objections do they face? Are they ready to buy? Do they trust your brand? What’s a customer segment? A segment is a smaller group within the total list of email subscribers, grouped together based on certain para
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